Historia
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TO WIĘCEJ
NIŻ WŁOSY
Hair is never just hair. It’s expression, confidence, individuality and being empowered to step out every day feeling your best. It can transform your day from good to bad. And we get it, which is why we are inspired daily to bring salon quality haircare to your home.
WŁOSOWA
TRANSFORMACJA
In 1988, inside a West London salon, one man’s fascination with hair sparked something bigger. Turning everyday looks into cultural moments, John Frieda grew from a neighbourhood name into a global movement – and the first icons proved it all: Thickening Lotion that gave fine hair the presence it deserves, and Frizz-Ease Serum that put an end to the “frizz fight” for good. No empty promises. This was salon-quality results, made effortless for everyone, everywhere.
A
DZIŚ
The mission is unchanged, but the tools are even sharper. Partnering with stylists, haircare experts, leading research centres- all with decades of mastery – we are powered by science, guided by salon expertise to bring specific haircare solutions tailored to meet individual needs. Hair is our obsession. Whether it’s sleek, frizz-free sophistication, voluminous waves, or to make Blonde Blonder, we provide salon quality hair transformation to consumers worldwide, meeting real life needs in real time.
Ekspert w pielęgnacji włosów Blond
Blonde today, blonder tomorrow. Developed with professional colorists and trusted since the 90s, discover the collection behind your best blonde yet. Go briter, banish brass, restore salone colour, or bring out the brilliance of your shade. Tailored to you
Searching for a sun-kissed glow, your coolest platinum, or targeted repair after colouring?
Whatever your blonde calls for, we’ve got the formula to answer.
Poznaj nasze linie produktowe
Zapachy poprawiające nastrój
In collaboration with the master perfumers at Firmenich, our product collections are now powered by AuraBoost™, a neuro-scent innovation that transforms your daily routine into a mood-enhancing ritual.
Introducing, AuraBoost™.
Fragrance is a powerful element. In a world of endless distractions, it has become a powerful form of self-care, a sensory anchor in the rhythm of everyday life. It’s no longer simply about what a product does, but how it makes you feel. Now, we’re taking that philosophy one step further.
As part of our transformation, we partnered with world-renowned Fragrance House Firmenich. Fusing their pioneering work in neuroscience with our hair expertise, we reimagined what fragrance can be by creating a new, multi-sensory hair care experience, designed to elicit a genuine emotional response.
It’s not just about scent. It’s a new era for haircare in every sense. Our breakthrough technology AuraBoost™ works by activating specific receptors in the brain associated with mood and energy. This neuro-scent innovation turns your hair routine into a mood-boosting ritual, working to subtly enhance feelings of empowerment and confidence, so you can step out with flair.
The heart of the range is the John Frieda Signature Scent, a radiant blend of bright raspberry, rose, and creamy coconut, grounded in warm sandalwood.
Frizz Ease
of Patchouli, rich Praline,
and woody Amber.
Blonde
Volume
of Juicy Pear, clean Woods,
and warm Amber.
Colour
of Plum, Berries, Jasmine,
and Peony.
SALON ATTITUDE. EVERY DAY.
At John Frieda, we believe that no moment in life is too small for great hair. Or the confidence that comes with it. So wherever you are, whatever you’re doing you can get that salon attitude feeling, every day with John Frieda.
