Zapachy John Frieda
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Introducing, AuraBoost. Fragrance is a powerful element. In a world of endless distractions, it has become a powerful form of self-care, a sensory anchor in the rhythm of everyday life. It’s no longer simply about what a product does, but how it makes you feel. Now, we’re taking that philosophy one step further. As part of our transformation, we partnered with world-renowned Fragrance House Firmenich. We reimagined what fragrance can be by creating a new, multi-sensory hair care experience, designed to elicit a genuine emotional response. It’s not just about scent. It’s a new era for haircare in every sense.
A New Era
For Haircare
Turns your hair routine into a mood-boosting ritual, working to subtly enhance feelings of empowerment and confidence, so you can step out with flair. As part of our transformation, we partnered with world-renowned Fragrance House Firmenich, pioneers in applying neuroscience insights to fragrance creation. Together, we have reimagined what a fragrance can be by creating a multi-sensory hair care experience. The heart of the range is the John Frieda Signature Scent, a radiant blend of bright raspberry, rose, and creamy coconut, grounded in warm sandalwood.
Nasze autorskie zapachy
A bold yet elegant composition built around contrast and balance.
Thoughtfully formulated with no more than five declarable allergens, each fragrance features lab-grown Dreamwood®. It’s a choice that offers the creamy, grounding richness of natural sandalwood—a precious resource now endangered by decades of over-harvesting.
This unifying base is then layered for each collection with a unique nuance: a citrus luminous glow for Blonde, a rich floral for Colour, a sophisticated chypre for Frizz Ease, and a crisp, airy lightness for Volume.
Frizz Ease
of Patchouli, rich Praline,
and woody Amber.
Blonde
Volume
of Juicy Pear, clean Woods,
and warm Amber.
Colour
of Plum, Berries, Jasmine,
and Peony.
About the Frizz Fragrance
Warm and magnetic, with earthy depth and a touch of sweetness. Patchouli, wood, and amber meet praline for a scent that begins bold and settles into quiet, lasting confidence.
Fragrance Character
Warm, chypre-woody-amber with a polished, confident feel.
Kluczowe nuty i akordy
Woody amber, patchouli, praline accents.
Ogólne wrażenie
Controlled. Smooth. Sophisticated.
About the Blonde Fragrance
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood® for a scent that glows like golden hour.
Fragrance Character
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Kluczowe nuty i akordy
Citrus zest, green floral facets, soft airy musks.
Ogólne wrażenie
Radiant. Fresh. Effortlessly bright.
About the Volume Fragrance
Fresh and confident, with a lift that’s felt instantly. Juicy pear meets light wood and warm amber, creating an energy surge that starts bold and settles into a warm, all-day scent.
Fragrance Character
Crisp, airy, and weightless with a fresh, modern energy. Designed to feel light on the senses while still present.
Kluczowe nuty i akordy
Pear, ivy, mandarin, airy green notes.
Ogólne wrażenie
Energetic. Light. Full of movement.
About the Colour Fragrance
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood® for a scent that glows like golden hour.
Fragrance Character
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Kluczowe nuty i akordy
Citrus zest, green floral facets, soft airy musks.
Ogólne wrażenie
Radiant. Fresh. Effortlessly bright.
